~//services/growth-marketing
service 04 — growth-marketing

A growth model you can query.

SEO, content, paid acquisition and lifecycle marketing, wired into analytics that actually attribute what moved the number. We hand you a model you can interrogate yourself — not a monthly PDF that summarizes activity instead of results.

what's included

Every channel, one attribution model.

01 / seo

SEO & content engine

Technical SEO, content briefs and a publishing cadence built to compound, not spike and fade.

02 / paid

Paid acquisition

Search and social campaigns built around unit economics, not just impressions and clicks.

03 / lifecycle

Lifecycle & CRM

Email and SMS flows that move a user from signup to activation to renewal, on autopilot.

04 / attribution

Attribution

Multi-touch attribution wired into your actual product data, not last-click guesswork.

05 / cro

Conversion optimization

Landing pages and funnels tested against a real hypothesis backlog, not a redesign on a whim.

06 / analytics

Analytics instrumentation

Events that map to business outcomes — not a dashboard full of numbers no one acts on.

07 / reporting

Reporting you can query

A model you can interrogate yourself, whenever a question comes up — not a monthly PDF.

08 / experimentation

Experimentation program

A/B and multivariate tests run with actual statistical rigor, not "it felt like it worked."

how we build it

The same four-phase loop, tuned for growth.

[t+00:00:00] DISCOVER funnel audit, channel mix and target unit economics agreed before spend phase 01 · week 1–2
[t+02:00:00] DESIGN campaign and content plan, tracking plan and experiment backlog built phase 02 · week 2–4
[t+04:00:00] BUILD instrumentation, campaigns and content shipped in parallel · 2-week sprints · Friday demos phase 03 · week 4–12
[t+12:00:00] LAUNCH campaigns live, dashboards wired, first cohort of real data flowing phase 04 · ongoing
[t+--:--:--] HARDEN spend, funnels and lifecycle flows tuned from real cohort data every milestone
typical stack for growth

Chosen for durability — swapped when your case calls for it.

analytics
PostHog
analytics
GA4
paid
Google Ads
paid
Meta Ads
content
Headless CMS
content
Astro
cloud
Cloudflare
cloud
AWS
delivery
GitHub Actions
observability
Sentry
observability
Datadog
dev
TypeScript

Need a growth engine, not a monthly report? Let's scope it.

Tell us your current channel mix and what "working" would look like — we'll tell you how we'd build the model.